As part of the carbon regulation of the Russian Federation, it is important not only to reduce greenhouse gas emissions in such sectors of the economy as energy, industrial production, agriculture, etc., but also to actively develop climate projects with carbon-absorbing capacity and using the sequestration potential of territories and local ecosystems. The territory of the Arctic zone of the Russian Federation occupies more than 67% of the entire territory of the Russian Federation. Methodological approaches to the assessment of climate projects and their requirements from the outside, including the international community, are investigated. Two options for the implementation of a botanical and climatic project on the slopes of the roadway in the Arctic zone of the Russian Federation are considered. The article makes calculations of investment and current costs for the implementation of a botanical and climatic project within the Arctic zone of the Russian Federation. The cost of a carbon unit in various forest-climatic projects is analyzed. Data on the carbon-absorbing capacity of perennial grass crops and the assessment of the volume of investments made it possible to estimate the cost of a carbon unit under various scenarios for the implementation of a botanical and climatic project.

Abstract

In the context of fierce global competition and sanctions pressure on the economy of the Russian Federation, research in the field of exploring, developing and implementing tools for socio-economic development of the regional economy based on innovations in order to ensure the economic security of the state is timely and relevant.

The purpose of this study is to identify effective tools that allow for timely management impact on the level of innovation of the economy by identifying bottlenecks in the formation and use of the innovation potential of a separate region and the state.

The scientific significance of this study lies in the consideration of the basic concepts, goals, factors and directions of development of innovation potential within the framework of the economic security system. The practical significance of the study lies in identifying the basic principles for solving a set of specific organizational and economic issues of innovation policy. To develop state policy for the development of innovativeness of the economy, a list of measures was proposed, the implementation of which should be based on an assessment of the state of economic security based on the innovativeness of the economy. To identify indicators of such an assessment, an analysis of various sources was carried out, which made it possible to identify a number of areas, namely: the quantity of innovative products in the total volume of shipped products, including for export; the quantity of innovatively active business entities in the total volume of organizations; the ratio of costs of innovative activity of business entities and the total volume of shipped innovative products; the share of costs in the sphere of knowledge economy and high-tech sector in the gross domestic product. Also, the analysis of sources allowed us to state the absence of assessment indicators that allow us to realistically assess the state of economic security and the impact of economic innovation on it.

The study focuses on identifying and determining the causes of mass transformations of foreign and domestic brands with name changes, which have been taking place in Russia since 2022. The relevance of the research stems from the understudied nature of this complex process in contemporary publications. The various brand transformations taking place in local subsidiaries of foreign companies are unprecedented and difficult to recognize, leading to a confusion of different terms used to describe them in existing studies and media. In addition, domestic brands are also confronted with new challenges and opportunities for renaming, complicating the current landscape of Russian branding. Therefore, a detailed study and identification of the drivers behind the phenomenon of mass renaming accompanied by other brand changes, is required, as well as the identification of different sub-processes within this process and an analysis of consumer attitudes towards the renaming efforts undertaken. The results obtained are important, first of all, for managers of companies operating in Russia, when predetermining their activities in the context of possible emergence of new catalysts for forced brand changes, as well as for evaluating the effectiveness of brand transformations conducted.

The study examines the distinctive characteristics of informal commercial messages in urban spaces and proposes a classification of advertisings based on a database created using the photo archives from the "School in the Space of a Megalopolis" project in Novosibirsk. Special attention is given to advertisings related to socially harmful activities, such as those promoting prohibited substances and organizations involved in illegal employment practices. The main locations of the messages are provided, and the verbal and visual cues used are highlighted. Assumptions are made regarding the patterns of spatial distribution of these messages. Informal commercial messages, which can be categorized into various types, can serve as a means of spatially distinguishing urban areas. The findings of this study could be useful in identifying and addressing socially harmful advertisements and relevant organizations.