Features of Quantitative Assessment of Business Reputation of a Business Entity: Theoretical Analysis
https://doi.org/10.25205/2542-0429-2025-25-1-165-177
Abstract
Business reputation is an inalienable asset of an enterprise that affects its attractiveness. Business reputation assessment is important for an organization and can be carried out using different methods depending on the goals. The problem lies in the diversity of assessment methods and their effectiveness depending on the specifics of the company. Research hypothesis: studying the features of various quantitative methods for assessing business reputation will help identify the optimal approach. Based on the research, it is possible to develop a combined assessment methodology that includes financial and non-financial indicators, as well as an analysis of feedback with stakeholders. The research methodology includes comparative and content analysis, generalization and classification. Scientific novelty lies in the classification of quantitative methods for assessing business reputation and the analysis of their features.
About the Author
V. A. Beloglazova
Vladivostok State University
Russian Federation
Russian Federation
Victoriya A. Beloglazova, Assistant Professor, Department of Economics and Management
Vladivostok
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Review
For citations:
Beloglazova V.A. Features of Quantitative Assessment of Business Reputation of a Business Entity: Theoretical Analysis. World of Economics and Management. 2025;25(1):165-177. (In Russ.) https://doi.org/10.25205/2542-0429-2025-25-1-165-177
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