On Approaches to the Domestic Enterprises Management under the Conditions of Economy Mobilization

Abstract

The article substantiates the urgency of the active use by the management of domestic enterprises of management concepts that are more adequate to the goals and nature of the mobilization economy.

In particular, the objective nature of the formation of the mobilization economy is noted as a consequence of the presence of real threats to the existence of the country and society as an integral system. One of the key features of the mobilization economy is the new economic policy. It presupposes the return of the state to the role of a full-fledged economic agent and the development of new "rules of the game" aimed at the most effective use of Russian raw materials, labor and intellectual resources to counter external threats.

According to the author, management approaches that correspond to the current goals of the domestic economy include the concept of managing strategic assets of the enterprise (primarily intangible) and the concept of sustainable marketing. The first one aims top management to take into account the importance of intangible assets in achieving the actual goals and objectives of the enterprise. A significant part of intangible assets (for example, the company's reputation, staff loyalty and corporate culture) is more or less related to the human factor. Therefore, increasing the productivity of their management leads, ultimately, to a more efficient use of human potential.

The second concept involves increasing the social responsibility of the business both in relation to all its partners (starting from staff and ending with consumers) and society as a whole. The essence of the concept (as applied to the goals and conditions of the mobilization economy) is the transition from the marketing of unrestrained consumption (bearing negative consequences for both people and nature) to the marketing of rational and, sometimes, safe consumption. This concept also contains the idea of resource-saving technologies.