City attractiveness as a factor of formation of students' attitudes to migration
Abstract
This article deals with the problem of increasing of city attractiveness and competitiveness for saving and development of territory’s human capital (on the example of students as one of the most mobile group). The study’s main objective is to identify student’s migration attitudes and its connection with territory perception and student’s features. The idea of migration attitudes is clarified through its features (presence, direction, formation). Furthermore, it was made an analysis and extension of factors, which could determine decision of students to leave. Information base consists of results of online-poll among NSU students, conducted in the end of 2012 – beginning of 2013 year. According to the online-poll, authors found out characteristics, which determine differentiation of migration attitudes. It’s shown the influence of subjective perception of territory’s features and city attractiveness on the process of formation of migration attitudes of students (it’s discovered the differentiation of direction and formation of migration attitudes in groups with different perception). There is the tendency of more loyalty to the territory among students oriented on living in Novosibirsk. Students more oriented on leaving if they have a higher level of expectations of the territory as a potential residence. Despite of the fact that migration attitudes are not necessarily to be implemented in practice, information about it allow estimating potential mobility and migration potential of this group, which is important to consider during creation of city’s marketing strategy.
About the Authors
S. K. Lychko
Novosibirsk State University, Novosibirsk
Russian Federation
Russian Federation
N. L. Mosienko
Novosibirsk State University, Novosibirsk
Institute of Economics and Industrial Engineering SB RAS, Novosibirsk
Russian Federation
Russian Federation
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Review
For citations:
Lychko S.K., Mosienko N.L. City attractiveness as a factor of formation of students' attitudes to migration. World of Economics and Management. 2014;14(1):160–169. (In Russ.)
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