SOCIOMETRIC INDICATORS IN START-UP'S EVALUATION

Abstract

Startups and innovations are a serious trend of the modern economy. According to the world statistics, 305 million start-ups are registered in the world, and 100 million new ones are opened annually. As researches show, investors evaluate not only financial indicators in start-ups, because of the team leader and a team key role in the future success of the emerging business. When a start-up’s evaluating use only classical financial methods, it becomes possible to lose additional effects, such as differences in the interests of many project participants, investing in customers, innovation, technology, employee training, business process development, and many others. The purpose of the article is to describe the proven methodology for evaluating startups based on sociometric indicators adapted for this purpose.