For citations:

Lybina T.E., Kuzminykh E.V., Donetskaya S.S. The Phenomenon of Forced Post-Sanctions Brand Transformations in Russia. World of Economics and Management. 2025;25(2):122-157. (In Russ.) https://doi.org/10.25205/2542-0429-2025-25-2-122-157