Dangerous advertising in city space: locations and triggers
Abstract
The study examines the distinctive characteristics of informal commercial messages in urban spaces and proposes a classification of advertisings based on a database created using the photo archives from the "School in the Space of a Megalopolis" project in Novosibirsk. Special attention is given to advertisings related to socially harmful activities, such as those promoting prohibited substances and organizations involved in illegal employment practices. The main locations of the messages are provided, and the verbal and visual cues used are highlighted. Assumptions are made regarding the patterns of spatial distribution of these messages. Informal commercial messages, which can be categorized into various types, can serve as a means of spatially distinguishing urban areas. The findings of this study could be useful in identifying and addressing socially harmful advertisements and relevant organizations.
About the Authors
Elizaveta Vladislavovna ZhuravlevaKseniia Kalashnikova
Russian Federation
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For citations:
Zhuravleva E.V., Kalashnikova K. Dangerous advertising in city space: locations and triggers. World of Economics and Management. 2025;25(2):158-175.
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