Особенности количественной оценки деловой репутации субъекта хозяйствования: теоретический анализ
Abstract
Данная статья посвящена исследованию количественных методов оценки деловой репутации и представляет собой теоретический обзор существующих количественных методов оценки деловой репутации. В работе проведена систематизация существующих методов, их группировка по различным критериям. Особое внимание уделено преимуществам и недостаткам каждого метода, что позволяет оценить их эффективность и применимость в зависимости от конкретных условий и целей оценки. Результаты исследования могут служить основой для выбора наиболее подходящего метода количественной оценки деловой репутации, что является ключевым для стратегического управления и принятия обоснованных решений в сфере бизнеса.
About the Author
Виктория БелоглазоваRussian Federation
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. World of Economics and Management. 2025;25(1).
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