Tattooing: Functional Meanings and Role in Everyday Communications
https://doi.org/10.25205/2542-0429-2023-23-3-126-143
Abstract
The article deals with the phenomenon of tattooing practices, its functional significance and role in everyday communications. As an empirical object of research, we chose urban youth aged 18-25 years old, who has 3 or more tattoos and lives in Novosibirsk. We also used quantitative secondary data obtained as a result of the VTsIOM study to justify the choice of an empirical object, as well as to describe the attitude of different age groups to practices tattooing. Twenty-six semi-structured interviews were conducted. During the analysis of the information received, we were able to discover the functional significance of tattoos in the life of urban youth, describe the features of making a decision about a tattoo, and identify the role of tattoos in the process of everyday communication.
About the Authors
V. V. Ivanova
Institute of Economics and Industrial Engineering SB RAS; Novosibirsk National Research State University
Russian Federation
Russian Federation
Vasilina V. Ivanova, Junior Researcher; Senior Lecturer, Department of General Sociology, Faculty of Economics
Novosibirsk
Scopus Author ID: 57219482985
WoS Researcher ID: C-3281-2018
SPIN-RSCI: 698911
A. V. Yamshchikova
Novosibirsk National Research State University
Russian Federation
Russian Federation
Adelina V. Yamshchikova, Bachelor of Sociology, Department of General Sociology, Faculty of Economics
Novosibirsk
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For citations:
Ivanova V.V., Yamshchikova A.V. Tattooing: Functional Meanings and Role in Everyday Communications. World of Economics and Management. 2023;23(3):126-143. (In Russ.) https://doi.org/10.25205/2542-0429-2023-23-3-126-143
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