<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Publishing DTD v1.3 20210610//EN" "JATS-journalpublishing1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">woeam</journal-id><journal-title-group><journal-title xml:lang="ru">Мир экономики и управления</journal-title><trans-title-group xml:lang="en"><trans-title>World of Economics and Management</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2542-0429</issn><issn pub-type="epub">2658-5375</issn><publisher><publisher-name>Новосибирский национальный исследовательский государственный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25205/2542-0429-2023-23-2-70-84</article-id><article-id custom-type="elpub" pub-id-type="custom">woeam-653</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИНСТИТУЦИОНАЛЬНЫЙ АНАЛИЗ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INSTITUTIONAL ANALYSIS</subject></subj-group></article-categories><title-group><article-title>Российская практика оценки социальных проектов в сфере спорта</article-title><trans-title-group xml:lang="en"><trans-title>Social Impact Assessment in Sport: Russian Context</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-9562-8535</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Солнцев</surname><given-names>И. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Solntsev</surname><given-names>I. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Солнцев Илья Васильевич, доктор экономических наук, руководитель Департамента маркетинга и спортивного бизнеса </p><p>AuthorID: 683561</p><p>WOS Research ID: C-5644-2013</p><p>Scopus Author ID: 56976343300</p><p>Москва</p></bio><bio xml:lang="en"><p>Ilya V. Solntsev, Doctor of Economics, Head of the Department of Marketing and Sports Business</p><p>AuthorID: 683561</p><p>WOS Research ID: C-5644-2013</p><p>Scopus Author ID: 56976343300</p></bio><email xlink:type="simple">ilia.solntsev@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-0789-9306</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Ольховский</surname><given-names>Р. М.</given-names></name><name name-style="western" xml:lang="en"><surname>Olkhovsky</surname><given-names>R. M.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ольховский Роман Михайлович, кандидат социологических наук, директор Аналитического центра физической культуры и спортивных технологий </p><p>AuthorID: 875517</p><p>Санкт-Петербург</p></bio><bio xml:lang="en"><p>Roman M. Olkhovsky, Candidate of Sciences in Sociology, Director of the Analytical Center for Physical Culture and Sports Technologies</p><p>AuthorID: 875517</p></bio><email xlink:type="simple">olkhovsky.roman@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-4503-1447</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Еремина</surname><given-names>Е. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Eremina</surname><given-names>E. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Еремина Екатерина Александровна, аналитик Аналитического центра физической культуры и спортивных технологий </p><p>AuthorID: 1091237</p><p>Санкт-Петербург</p><p> </p></bio><bio xml:lang="en"><p>Ekaterina A. Eremina, Analyst, Analytical Center for Physical Culture and Sports Technologies</p><p>AuthorID: 1091237</p></bio><email xlink:type="simple">eremeaa@gmail.com</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Финансовый университет при Правительстве РФ</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Financial University under the Government of the Russian Federation</institution><country>Russian Federation</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru"><institution>Национальный исследовательский университет ИТМО</institution><country>Россия</country></aff><aff xml:lang="en"><institution>National Research University ITMO</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>20</day><month>06</month><year>2023</year></pub-date><volume>23</volume><issue>2</issue><fpage>70</fpage><lpage>84</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Солнцев И.В., Ольховский Р.М., Еремина Е.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Солнцев И.В., Ольховский Р.М., Еремина Е.А.</copyright-holder><copyright-holder xml:lang="en">Solntsev I.V., Olkhovsky R.M., Eremina E.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://woeam.elpub.ru/jour/article/view/653">https://woeam.elpub.ru/jour/article/view/653</self-uri><abstract><p>Статья посвящена анализу практики, сложившейся на текущей момент в оценке российских социальных проектов в сфере физической культуры и спорта. Под такими проектами авторы понимают инициативы, направленные на решение социальных задач (например, в области здравоохранения, образования или борьбы с преступностью) через спорт. Подходы к оценке социальных проектов в целом и ее особенности для спорта в частности пока слабо представлены в академической литературе. При этом сокращение объемов финансирования и необходимость выбора ограниченного числа инициатив из множества предлагаемых сделает это направление еще более востребованным. В качестве методологии исследования авторами использован анализ существующих грантовых конкурсов и методов, применяемых благотворительными организациями. В частности, были рассмотрены положения 11 конкурсов, направленных на поддержку социальных инициатив в сфере спорта, а также годовые отчеты нескольких благотворительных фондов. В результате было выявлено, что наиболее часто применяются экспертные модели и теория изменений. Среди прочего авторами представлен сравнительный анализ используемых критериев оценки. Также установлено, что зарубежная практика оценки больше ориентирована на монетарные модели, в том числе социальный возврат инвестиций (SROI) и затраты-выгоды, которые пока недостаточно распространены в России. Проведенное исследование может представлять ценность для организаций, реализующих и поддерживающих социальные проекты в сфере спорта, а также для государственного сектора, в первую очередь – с позиции выработки собственной методики оценки и обоснования используемых критериев.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the analysis of the current practice in the assessment of Russian social projects in the field of physical culture and sports. By such projects, the authors mean initiatives aimed at solving social problems (for example, in the field of health care, education or crime reduction) through sports. Approaches to the evaluation of social projects in general, and its features for sports, in particular, are still poorly represented in the academic literature. At the same time, the reduction in funding and the relevance of choosing a limited number of initiatives from plenty will make this topic even more in demand. As a research methodology, the authors used an analysis of existing grant competitions and review of methods used by charitable organizations. In particular, the provisions of 11 competitions aimed at supporting social initiatives in the field of sports, as well as annual reports of several charitable foundations, were considered. As a result, it was found that expert models and change theory are among the most popular. Besides authors present a comparative analysis of the assessment criteria used. Foreign assessment practice is more focused on monetary models, including SROI and cost-benefit, which are not yet sufficiently common in Russia. The conducted research can be of value for organizations that implement and support social projects in the field of sports, as well as for the public sector, primarily from the standpoint of developing their own assessment methodology and substantiating the criteria used. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>социальный спорт</kwd><kwd>оценка социальных эффектов</kwd><kwd>эффективность социальных проектов</kwd><kwd>управление в спорте</kwd><kwd>спортивный менеджмент</kwd><kwd>экономика спорта</kwd></kwd-group><kwd-group xml:lang="en"><kwd>social sport</kwd><kwd>social impact assessment</kwd><kwd>effectiveness of social projects</kwd><kwd>sport management</kwd><kwd>sports economics</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Исследование выполнено при финансовой поддержке Благотворительного фонда Владимира Потанина</funding-statement><funding-statement xml:lang="en">The study was supported by the Vladimir Potanin Charitable Foundation.</funding-statement></funding-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Ивушкина Н. В. 2001. Социальный эффект инвестиционных процессов: дис... канд. экон. наук: 08.00.01 М. РГБ ОД. 61:02–8/403–8.</mixed-citation><mixed-citation xml:lang="en">Ivushkina N. V. Social effect of investment processes = Sotsial’nyĭ effekt investitsionnykh protsessov: dis... kand. ekon. nauk: 08.00.01. Moscow, 2021, RGB OD, 61:02–8/403–8. (in Russ.)</mixed-citation></citation-alternatives></ref><ref id="cit2"><label>2</label><citation-alternatives><mixed-citation xml:lang="ru">Рождественская Н. В., Богуславская С. Б., Боброва О. С. Оценка эффективности проектов некоммерческих организаций, социального предпринимательства и гражданских инициатив. СПб.: Изд-во Политехнического ун-та, 2016. 168 с.</mixed-citation><mixed-citation xml:lang="en">Rozhdestvenskaya N. V., Boguslavskaya S. B., Bobrova O. S. Evaluation of the effectiveness of projects of non-profit organizations, social entrepreneurship and civil initiatives. St. Petersburg: Publishing House of the Polytechnic University, 2016. 168 p. (in Russ.)</mixed-citation></citation-alternatives></ref><ref id="cit3"><label>3</label><citation-alternatives><mixed-citation xml:lang="ru">Ebrahim A., Rangan, V. K. 2014. What Impact? A Framework for Measuring the Scale and Scope of Social Performance. California Management Review 56 (3): 118–141. https://doi.org/10.1525/cmr.2014.56.3.118</mixed-citation><mixed-citation xml:lang="en">Ebrahim, A., Rangan, V. K. 2014. What Impact? A Framework for Measuring the Scale and Scope of Social Performance. California Management Review 56 (3): 118–141. https://doi.org/10.1525/cmr.2014.56.3.118</mixed-citation></citation-alternatives></ref><ref id="cit4"><label>4</label><citation-alternatives><mixed-citation xml:lang="ru">Счётная палата Российской Федерации. 2020. Применение теории изменений для стратегического аудита и стратегического планирования в России. Экспертная записка. Применение теории изменений для стратегического аудита / А. И. Ким, В. К. Копыток, Ю. А. Филиппова, М. В. Цыганков М. 2020 28 с., https://ach.gov.ru/upload/pdf/AuditInsights.pdf</mixed-citation><mixed-citation xml:lang="en">Accounts Chamber of the Russian Federation. 2020. Applying Theory of Change to Strategic Audit and Strategic Planning in Russia. Expert note. Applying Theory of Change to Strategic Audit M., 2020 28 s., https://ach.gov.ru/upload/pdf/AuditInsights.pdf (in Russ.)</mixed-citation></citation-alternatives></ref><ref id="cit5"><label>5</label><citation-alternatives><mixed-citation xml:lang="ru">Weiss C. H. et al. 1995. Nothing as practical as good theory: Exploring theory-based evaluation for comprehensive community initiatives for children and families // New approaches to evaluating community initiatives: Concepts, methods, and contexts. Т. 1. С. 65–92.</mixed-citation><mixed-citation xml:lang="en">Weiss C. H. et al. Nothing as practical as good theory: Exploring theory-based evaluation for comprehensive community initiatives for children and families. In: New approaches to evaluating community initiatives: Concepts, methods, and contexts. 1995. Vol. 1, pp. 65-92.</mixed-citation></citation-alternatives></ref><ref id="cit6"><label>6</label><citation-alternatives><mixed-citation xml:lang="ru">Weiss C. H. 1997. Theory‐based evaluation: Past, present, and future // New directions for evaluation. No. 76, 41–55.</mixed-citation><mixed-citation xml:lang="en">Weiss C. H. Theory?based evaluation: Past, present, and future // New directions for evaluation. 1997, No. 76, 41-55.</mixed-citation></citation-alternatives></ref><ref id="cit7"><label>7</label><citation-alternatives><mixed-citation xml:lang="ru">Sport England evaluation framework. 2022. https://evaluationframework.sportengland.org</mixed-citation><mixed-citation xml:lang="en">Sport England evaluation framework. 2022. https://evaluationframework.sportengland.org</mixed-citation></citation-alternatives></ref><ref id="cit8"><label>8</label><citation-alternatives><mixed-citation xml:lang="ru">Sport Canada. 2021. Grouped Evaluation of Sport Canada Programs 2015-16 to 2019-20, https://www.canada.ca/en/canadian-heritage/corporate/publications/evaluations/grouped-evaluation-sport-canada-program.html#a3</mixed-citation><mixed-citation xml:lang="en">Sport Canada. 2021. Grouped Evaluation of Sport Canada Programs 2015-16 to 2019-20, https://www.canada.ca/en/canadian-heritage/corporate/publications/evaluations/grouped-evaluation-sport-canada-program.html#a3</mixed-citation></citation-alternatives></ref><ref id="cit9"><label>9</label><citation-alternatives><mixed-citation xml:lang="ru">Sport New Zealand. Outcomes framework. Creating a sport NZ. Outcomes framework, https://sportnz.org.nz/resources/sport-nz-outcomes-framework/</mixed-citation><mixed-citation xml:lang="en">Sport New Zealand. Outcomes framework. Creating a sport NZ. Outcomes framework, https://sportnz.org.nz/resources/sport-nz-outcomes-framework/</mixed-citation></citation-alternatives></ref><ref id="cit10"><label>10</label><citation-alternatives><mixed-citation xml:lang="ru">Sport New Zealand. 2013. He Oranga Poutama: What we have learned. A report on the developmental evaluation of He Oranga Poutama, https://sportnz.org.nz/media/3428/hop-what-we-have-learned-lr.pdf</mixed-citation><mixed-citation xml:lang="en">Sport New Zealand. 2013. He Oranga Poutama: What we have learned. A report on the developmental evaluation of He Oranga Poutama, https://sportnz.org.nz/media/3428/hop-what-we-have-learned-lr.pdf</mixed-citation></citation-alternatives></ref><ref id="cit11"><label>11</label><citation-alternatives><mixed-citation xml:lang="ru">Институт исследований развивающихся рынков бизнес-школы СКОЛКОВО (IEMS). 2021. Лучшие кейсы и практики по измерению социального воздействия бизнеса, https://fcsp.ru/upload/iblock/22f/b6svhtvvnjp4428oa7hvp05aypgpyna9/Золотой%20стандарт%20импакта.pdf</mixed-citation><mixed-citation xml:lang="en">“Gold standard” impact best cases and practices measuring social business impacts. 2021. Research Institute emerging markets business schools SKOLKOVO (IEMS) URL: https://fcsp.ru/upload/iblock/22f/b6svhtvvnjp4428oa7hvp05aypgpyna9/Zolotoy%20standart%20impakta.pdf</mixed-citation></citation-alternatives></ref><ref id="cit12"><label>12</label><citation-alternatives><mixed-citation xml:lang="ru">Perrini, F., Costanzo, L. A. and Karatas-Ozkan, M. 2021. Measuring impact and creating change: a comparison of the main methods for social enterprises. Corporate Governance, Vol. 21 No. 2, 237–251. https://doi.org/10.1108/CG-022020-0062</mixed-citation><mixed-citation xml:lang="en">Perrini F., Costanzo, L. A. and Karatas-Ozkan. Measuring impact and creating change: a comparison of the main methods for social enterprises. Corporate Governance, 2021, Vol. 21 No. 2, 237-251. https://doi.org/10.1108/CG-02-2020-0062</mixed-citation></citation-alternatives></ref></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
